Product Name: Sales – Neil Godin
Ten practical, fast-acting and low-cost ways to drum up business, and hold on to customers, in ‘any’ economy.
“In the 35 plus years that I have been in business and sales ‘The Business Owners Survival Guide’ is the best book I’ve ever read. It is a clear, concise, step by step how-to book. There was no minutia of stuff that wasn’t needed. And it’s practical. As I read it I could see myself doing each of the steps he lays out.”
Wanda March, CEO, PhoneTalkB2B
“Key take-aways: Wow. There is a ton of stuff in here. Like drinking from a firehose. I love the layout.Easy to read and summarize. Pace is fast but good. Consistent flow of narrative.”
Tom MacDonald, President, TMSI Telephony Managed Solutions Inc.
“Neil Godin’s most recent book, ‘The Business Owners Survival Guide,’ is a must read for today’s entrepreneur. Godin’s street smarts approach to establishing profitable client relationships is laid outin a set of clear, easy-to-follow step-by-step strategies.Many business and marketing books are heavy on theory but light on execution, whereas Neil Godin explains how you can start, this week,to get new customers – and have them call you, rather than use traditional door knocking, cold callingand email blitz sales techniques. Your new clients will appreciate how you set your company far apart from your competitors.They will quickly realize that you are in business as a partner, contributing to their success,not just another vendor. The book is an easy to understand roadmap of strategies for today’s business owner.Probably one of the best books to come out since the days of the Guerrilla Marketing series.”
Wesley Karpow, Director, LTI Communications, University of BC
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