History teaches us a lot. Most importantly, it teaches us what not to do and what to do to get the most out of our lives. With over 20 years of experience in the field, Digital Ready mentors saw the digital landscape before their eyes.
While you might argue that not much digital marketing was done 20 years ago, it has been around for quite a while. A lot has happened since web pages were invented in the 1990s.
To give you a clearer picture of how far we’ve come, we’ve put together ten points to help you understand how far we’ve come.
Ten things we’ve learned in the past 20 years
We have made it clear over the past 20 years how dynamic and comprehensive this area is and we are learning new things every day. Because of this, the ten things that are crystal clear to us are:
1) We have seen digital evolution right before our eyes and understand it better than most of the people out there.
The advent of the internet and its immersion in our lives is the single biggest single event that has affected marketing in the past three decades. From websites to websites, apps, and social media, it’s grown at a remarkable pace.
All of these advances over the past few decades only seem to be the tip of the iceberg as we look forward to the years ahead for digital marketing. This is exactly what Digital Ready prepares its students for.
2) We have a great understanding of working with different business units and user interactions.
We know how valuable digital marketing is to growing a business and how much it helps in building an authoritative online presence. As more and more people started to spend their time online as the internet grew, we were able to understand this from the start.
Since the user experience plays a huge role as it drives conversions and revenue, our firsthand knowledge of how it has evolved over the years helps us to be more effective and thorough.
3) We understand the value of content more than anyone.
Content creation has become an art with the development of digital marketing as it is different for each platform and channel of a digital marketing strategy. Over the years we have trained ourselves to adapt to the latest marketing trends and stay up to date as everything changes so quickly.
As the number of users only increases every month, so does the content consumption. This is why content marketing has also developed rapidly. It’s been quite a journey from content to content marketing.
4) Our many years of experience in training and preparing people, the methods we use are second to none, as we know what works with them and what doesn’t.
The traditional methods of teaching theory are long gone. The mere imparting of theoretical knowledge over a long period of time, followed by a short practical exercise, will not be able to prepare you for the current industry now.
Today’s students need a much more structured and interactive education and that is exactly what Digital Ready offers its students.
5) Our connections with Silicon Valley companies give us a better understanding of the big picture.
Silicon Valley has been a preferred destination for building tech companies for some time, as tech giants like Apple, Google, and others are headquartered there.
Our many years of experience in the digital marketing industry has helped us to get to know several companies from Silicon Valley that have repeatedly helped us to find our way around the bigger picture or the future.
6) Our holistic approach to the digital world will help you develop more than just a few skills.
We launched the Digital Ready program to train more young graduates and prepare them to work with companies from day one. The challenging experiences we have had over the years have helped us take the initiative to create an institution that trains suitable candidates in basic and advanced digital concepts.
We provide them with the conceptual knowledge and practical experience they need and make them fit for work in the hiring company. As the name of our company suggests, we want to make them digital ready.
7) Our experience speaking with thousands of people and companies helps us understand what people and companies need.
Over the years we have been fortunate to interact with many companies and market leaders. This has helped us to educate ourselves and find out what exactly the market needs.
Having firsthand knowledge of the industry and its inner workings not only helped teach our students better, but also helped us grow every year.
8) Our passion and strength in design thinking has a huge impact on everything we do.
Design thinking is very useful in digital marketing to get the right message across to increasingly discerning consumers and to give them a sense of greater closeness and satisfaction with the brand.
With the importance of this tool in mind, we teach our students this way. It encourages a deeper thought pattern that will only serve them well in the longer term.
9) Our vision for the future world of technology and digital interactions will make our offering the best.
In our experience, while the new tools and processes have simplified the marketing function in terms of reach, they have also become complex in terms of the amount of information to understand and systematic efforts to achieve the goals.
Making the complex easy and always simplifying the easy is where Digital Ready comes into play. And that’s exactly what we’ve been focusing on since our founding in 204.
10) Our experience in understanding the power of the human mind and nourishing it to create greater things will make us stand out from the crowd.
Not only do we teach people from all walks of life, we also promote them because we believe there is a marketer in everyone out there. All everyone really needs is some guidance and support, and we’re providing them both to the best of our ability.
All of the changes and new additions and everything in between that has happened over the years, we’ve seen them from the start. Over time, we have added (and excluded) all of these things from our amazing curriculum as needed.
We are the holy grail of digital marketing because when we say we’ve seen it all, we really mean it.