Are you someone who has always been fascinated by the Internet, Google, and keeps wondering how it all works? If the answer is yes, a career in SEO is what you are looking for. Fortunately, Digital Ready has the perfect workout program for you.
But we’re overtaking ourselves. Let’s start from the beginning.
What is SEO
SEO stands for Search Engine Optimization and refers to the process by which one can improve the quality and quantity of traffic on a website.
It works to generate more organic traffic for your website and helps you rank higher on Google search results pages.
Who is an SEO Specialist?
An SEO specialist is responsible for ensuring that all SEO strategies for their clients / companies are carried out smoothly. The specialist ensures that your website is built taking into account various factors that search engines have set for indexing websites as well as improving rankings.
A specialist actively contributes to increasing brand awareness by integrating marketing, digital space and content through their work. They are constantly working to get better rankings so that they get more traffic and customer engagement increases.
Why should you choose Digital Ready to start your SEO career?
As Digital Ready began its journey in 2014, our mentors have more than two decades of experience in the field. While many still believe that digital marketing is a relatively new concept, our experts disagree.
We present you the top ten reasons why DR is the right path for you if you want to start a career in SEO:
We have seen the evolution of the digital landscape before our eyes as we have over 20 years of experience in this field. That is why we understand the trends like no other.
Not only do we sit on our knowledge, but we are constantly experimenting in order to constantly ascend and teaching our students to do the same. Always up to date with Google updates, we teach you what to expect and what not.
Before they see the results for themselves, it is difficult to get students to understand the importance of Google rankings. We make it clear to them how important it is to create relevant content for Google, as the impact on the ranking is enormous.
The best way to learn concepts is to do them, so we teach them to our students by engaging them in real-time projects.
All of our students are introduced to the use of high end tools like SEMrush, Ahrefs, Ubersuggest, Screaming Frog, etc. so they can always do their best and do high quality SEO work.
Digital Ready offers exclusive website audit training. Once our students are through with the course, they can improve the way almost any website works.
Not only do we focus on helping our students develop the necessary fundamentals, but also the necessary analytical skills that are an integral part of a career in SEO.
When we say we’re passionate about digital marketing and all of its different aspects, we’re not kidding. Each batch of us has a maximum of 10-15 students so that we can focus on each one and impart quality knowledge.
Our curriculum has been designed with the different learning patterns of different people in mind so that everyone can get the most out of the course.
The best thing about it – we offer mediation help. From refreshing their knowledge for job interviews, to sample interviews, to choosing good companies for our students to refer to, we do it all.
How does Digital Ready train you for a career in SEO?
Our training is divided into three parts:
1. Provide high quality SEO knowledge to students
We’re starting from the beginning, and our SEO curriculum looks something like this:
What is Search Engine Optimization?
Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by achieving a high ranking placement on the search results page of a search engine (SERP) including Google, Bing, Yahoo and other search engines.
How do search engines work?
Search engines work by crawling hundreds of billions of pages with their web crawlers. These web crawlers are commonly known as search engine bots or spiders.
Some terms you need to know:
Crawling: Search engines use bots or “spiders” to crawl billions of pages on the web by following links they find from other pages on the web.
Indexing: Search engines then store the information gathered in their index.
Ranking: When a search query is entered, a search engine searches its index for pages that match the user’s search query. The order in which they appear is called the ranking.
What are search engines looking for?
Search engines look for elements like title tags, keywords, image tags, internal link structure, and inbound links, to name a few.
However, search engines also look at the structure and design of the website, visitor behavior, and other external factors outside of the website to determine how high your website should be on the search engine results pages.
Google major algorithm updates
Every year, Google changes its algorithms around 500 times, which is an average of 1-2 times a day.
The process goes like this: Website Audit & Competitive Research> Build Strong Website Architecture> Fill Every Page With Rich Content> Do Keyword Research> Optimize Every Page and so on.
2. Provision of Certifications
When it comes to certifications, when you study at Digital Ready, those certifications are part of the package – Google, Hootsuite, SEMRush, and Digital Ready.
3. Regular assignments and evaluations
Each student must go through a pre-course assessment to validate their interest in digital marketing channels, communication (oral and written), analytical skills, and any other required skills.
Some FAQs about SEO as a career choice
To give you a better idea of a career in this specialization, some of the most frequently asked questions have been answered below:
Is SEO a Good Career Choice?
If you’re interested in the internet and all of its quirks, a career in SEO might just be your real calling. For further clarity, we have listed the advantages and disadvantages below:
Benefits of a Career in the SEO Industry
You work on your own schedule
You can become a freelancer, start your own SEO agency, or work in a place you love
You will meet people from all over the world
As the industry expands, there are many options available to you
With everyone trying to build their online presence, SEO professionals are in great demand
It’s a rapidly evolving industry, and while it may exist for some, it can be quite overwhelming at times
Your customers might get impatient with the results
Even after you’ve designed a great SEO campaign, things may not go according to plan
How can you advance your SEO career?
You can learn more, get more certifications, and constantly expand your knowledge. You can also continue your education and apply for the post of Digital Marketing Manager.
How Much Does an SEO Professional Make?
The salary of an SEO professional depends on the candidate’s experience, country of residence, proven performance, and many other factors. Can earn around Rs during freshmen. 1.8-2.8 LPA, professionals with over 5-8 years of SEO experience can earn around Rs. 3.5-6.6 LPA.
SEO is not an easy industry, but if you are really passionate and ready to learn from the best in the field, we are right here to help. Get ready to get the job of your dreams and start your career as an SEO professional.