Can Shade Schemes Actually Assist Companies Develop on Social Media?

On average, every social media user visits several new profiles. Maybe it’s curiosity, people you follow religiously, or just a random hike that got you on a profile, everyone does. Our key takeaways from each profile we visit may be an eye-catching photo, design, the color scheme of the feed, etc.

In essence, it’s one thing that you subconsciously associate with that particular brand or person. Often times, companies overlook the importance of the little things, and this is where they miss it. It’s about the little details. Read on to learn how color can affect your customer base.

How do colors affect the brain?

When you look at a feed or a brand’s logo and swirl the colors around, everything seems so fluid and simple. And you wonder how much it can really affect someone?

Much research has been done on this topic. The connection that connects colors and the human brain, while mostly inconclusive, cannot deny the fact that it has a profound impact on the way people see things. This also applies to brands and products.

Colors not only hold a significant place in our memory as they help us remember certain things, they are also tied to how the first impression stays in our memory and how our decisions are made. Studies have shown that in the first 90 seconds when people first see them, they choose to buy something.

What’s even more fascinating is that about 62-90% of that assessment they make is based only on the colors used. This immediately puts the importance of colors into perspective.

Concept of color psychology

This refers to the science of how colors affect people’s behavior. There is a clear correlation between the colors you choose and the way your target audience reacts to them. In a way, the color scheme you choose for your brand reflects this.

Colors have a lot of potential and can have a huge impact on how people perceive your brand, from nostalgia to joy and satisfaction. Therefore, it should not be taken lightly.

Big brands use color schemes on social media

red

A primary color (which means that no two colors can combine to form one red) and represents energy and excitement. The color exudes bold and youthful vibes and, most importantly, is a color that instantly catches your attention. It’s deep, dark, and intense, and it’s mostly associated with online calls to action.

It’s related to this because the color red makes users click the button and gives them a sense of excitement about the next step. Red is usually quite effective at provoking a response from the user.

Brands that use the color:

coke

Heineken

Source: Rival IQ

In the past, all barrels used to store Coca-Cola bottles were painted red to separate them from those with alcohol during transport for the benefit of tax officials. Fast forward to today, and color is still synonymous with the brand.

Youtube

IBM

The entire platform thrives on clicks and it’s only natural that they use this color for branding. Red is an attractive color and stimulating action which only helps the platform get users to click on their videos.

Other examples: Nintendo, Toyota, Burger King.

yellow

Another basic color that exudes a feeling of warmth and optimism. It stands for happiness and sunny, carefree days. Using the color in each design gives it a more cheerful vibe and also gives it a degree of positivity. It’s the ideal color for anyone who wants to spread positivity through their brand and so on.

Brands that use the color:

MC Donalds

social media marketing strategy

Primarily yellow, the brand also uses a lot of red. It is arguably one of the most famous brands in the world and its color scheme is an important part of that. The effect of the yellow is so great that it welcomes people with a good outlook, and that’s pretty clear from the huge sales that McDonald’s has in terms of customers.

Other examples: Nikon, Ferrari, Subway.

blue

A classic color that helps build confidence, strength, and a sense of reliability. It might not look bold or over the top, but it is warm and represents stability. Did you know it’s the number one color used by websites around the world as well as in branding? Yes, so reliable.

Brands that use the color:

Oreo

to brands and products

In an effort to bring a unique experience to all families out there, the brand uses the most trustworthy color there is. They use a deeper shade of blue to create a saturated and bright look that hits people right away.

Other examples: IBM, Ford, Apple.

green

The color green is great for reflecting values ​​like peace, growth, and health. Go green is the right choice if you want to evoke a sense of fertility and generosity, and that makes it the ideal color for various purposes around the world. Its different shades have different connotations.

Brands that use the color:

Starbucks

Toyota

The brand wants their cafes to be a place of relationship with their customers and this is one of the main reasons they use the color green for their branding. It also gives people a sense of calm and peace and even associates a sense of permanence with the Starbucks products.

Other examples: Animal Planet, Heineken, Rolex.

last words

Color affects the human mind on a level we can’t even understand, but that’s the main point – it has an effect. And a pretty important one, based on all of the data gathered roughly the same.

In social media in particular, where visual content replaces written content, the role of colors becomes even more important. So keep this in mind the next time you develop your social media marketing strategy.

For more content like this, don’t forget to check out our blog section. Additionally, you can also check out the various digital marketing courses we offer and take your first step as a digital marketer.

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