Every industry out there these days uses SEO (Search Engine Optimization) to improve visibility and increase sales, and the entertainment industry is no different. Not only that, it has been said that film production houses could simply be lost if it wasn’t for SEO. But how does it work? Read on to find out.
Why is SEO important?
Although most of our time on the internet is spent on social media (for most of us), search engines are still the ones that generate a significant proportion of online traffic. SEO works on this premise.
SEO is the process by which websites rank higher on Search Engine Results Pages (SERPs). This helps improve visibility, as users are more likely to click higher-listed links because they trust the judgment of Google (or another search engine).
It is not easy to rank high on SERPs, but on the flip side, it is really difficult for other websites to replace you once you make it. Over time, your content will just get more viewers with no investment on your part. This is what sets it apart from paid advertising.
Role SEO plays in different areas of the industry
SEO is one of the pillars of modern marketing and is mainly done with the help of keywords that are used to optimize the content. In the entertainment industry, links and references obtained from reviewers, ticket hubs, and other websites are also used to improve SEO results.
This is to get more traffic and conversions in the form of tickets and sales of goods. With so much content already on the internet, it sometimes becomes difficult to give each movie a reasonable competitive advantage, which is why SEO becomes even more important.
The role of SEO in different areas of the entertainment industry are:
Due to certain technical aspects of search engine optimization, many people give up before they even try. This is a serious mistake. Anyone striving for an online presence should learn to do so as the results are worth it.
Even if you don’t have a good customer base, SEO will help you climb the ranks and rank higher. When considering the business aspect of film production companies, certain aspects should be considered when developing the SEO strategy:
When it comes to social media, different restrictions apply to different platforms. They also require different styles of formatting.
Legal considerations must be taken into account when posting content such as photos or videos.
Working with influencers can be very helpful as it will help build your credibility and increase your visibility.
It is important to develop good working relationships with bloggers and website owners.
As mentioned above, optimizing websites with the right keywords can help generate lots of organic traffic. If you also use conversion links on these websites, the conversions or the number of people who buy items also increase. Entertainment marketing is another avenue that can be actively explored.
In film marketing
Since we already spend so much time online, social media marketing is an essential part as it helps make content viral. Using keywords when creating content such as trailers and posters also extends its reach.
Then when people use these words, that content will keep popping up and just keep it relevant and fresh in people’s minds. Because of this, not only SEO but also other digital marketing channels are important as they work together to get the best results.
In the larger entertainment industry
The larger industry refers to all entertainers like DJs, writers etc and you should be aware of how exactly production companies use the help of social media and SEO to expand their reach. Specifically, how they use social videos like trailers and behind the scenes content to get more traction.
When people see a trailer of a movie, it starts a discussion, and then their followers do the same. This results in a lot of free marketing and can help save a lot of money that would have been used on marketing.
Another thing to remember is that using keywords in hashtags and other online content is important, and this is something that the film industry has done quite well. Everyone should take note.
Hence, the most important takeaway from this article is that SEO is an important tool that should be in the arsenal of anyone trying to establish themselves online. Even the entertainment industry, which we all like to believe can use word of mouth for their marketing, is actively using it because it is not only relevant but also very effective.
Don’t forget to read Digital Ready’s blog section to understand the various uses of SEO and other aspects of digital marketing. Also, check out the different digital marketing courses we offer and take your first step to becoming a digital marketer.