I’m sure most people stopped while waiting for a website page to load. Waiting is a hassle; We all expect websites to load quickly – nothing else is worth the wait in today’s time-constraint world. If your website is like this, you probably haven’t upgraded or even thought about your website in a while.
Because of this, website speed is an essential part of your website’s performance. Whether your goal is to reduce customer care calls, get more targeted leads, or be the center of your digital strategy, website optimization can make your website more effective in achieving those goals.
Most consumers say that loading time is an important factor when looking for information online. According to Google, 53% of cell phone calls are abandoned if the page takes longer than three seconds to load. In addition, the study found that fast websites generate more revenue. Mobile sites that take five seconds or less to load generate two times more advertising revenue than those that take 19 seconds to load.
In addition, Google asked users whether 30 or 10 search results should be provided per page. When Google included 30 results in some search pages, traffic decreased by 20% and the page load time between the two result pages was only half a second. If half a second has such an impact on traffic, imagine the difference it would make if you reduced your site’s load time by three seconds.
Key aspects of optimizing website performance
There are several important web hosting factors to consider when deciding whether to stay with your existing provider or move to a new provider. It goes without saying that you need to make sure that the hosting service has dedicated 24/7 customer support. Also, check the reviews of their service on third-party review sites. Make sure there are no common issues with complaints, as this suggests that you are likely to have a similar problem.
While browsing, you are trying to access remote control files that are on web servers. The faster the computer, the faster you can access the requested pages. Same goes for web hosting: Effective web hosts invest in web server architecture to ensure that every page on these web servers runs at full speed. Also, look for advanced hosting plans with improved storage and higher performance. Increased resources increase the speed of your websites because requests run faster. Moving from shared web hosting to better plans is enough as well.
Studies have shown that 47% of consumers expect a web page to load in two seconds or less. 40% leave a website that takes longer than three seconds to load. There are plenty of valuable guides and tips out there to speed up your website whether you need to speed up a WordPress website or one of the other content management systems like Umbraco, Drupal, etc. Speed really is king, so do what you can to improve yours.
Size of the pictures
Files and images are important tools for your website as they help increase conversions, stir your audience’s emotions, and tell stories about your website. It would be difficult to develop an effective website without using visual content. The main role in using images on your website should be to improve the user experience and improve your content marketing as well. If the images are negatively affecting your website’s performance, you need to fix it ASAP as Google will also penalize your website with a lower ranking.
Also consider “puffing up the page”. Try to avoid packing too much onto one page as new technologies and methods for content marketing and lead generation emerge. Images, scripts, Flash, HTML, style sheets, forms, videos, etc. – all of these elements can be contained on a page. Try to avoid this. Simple, clean, and easy to understand is the best approach.
Images can often be quite an issue for loading speed. If images aren’t optimized properly, they usually spend valuable page loading time and contribute to giving your website visitors a bad experience. Optimizing images can increase the speed and performance of your website. The larger the file size of the image and the less optimized they are, the slower a website will load and the worse its performance will be. As simple as that.
When choosing a file type, consider the purpose of your image and its content. Choose the format that gives the smallest size while maintaining quality. Also, make sure you choose the correct dimensions. Identify where the images will be used on your website and make sure they are no larger than required for that area. Your hosting provider can not only advise you on how to best optimize these.
Apps / plug-ins
When website plugins are properly installed and set up, their impact on website speed is minimal. However, a conflict between plugins can affect your website’s speed just as badly as if you don’t keep it up to date. If you have too many plugins that make frequent requests to load assets and files, or if your plugins are not up to date, it will negatively impact the user experience and performance of your site.
Mobile-first can be described as a way of designing a mobile version of your website before the desktop version. Responsive design is fine, but mobile-first is ideal.
Mobile-first offers three main advantages:
- It improves the user experience for your website
- Excellent performance for backward compatibility
- Google loves mobile-first websites and prefers them on search engine results pages.
This means that before you even start coding and designing your website, you need to focus on great mobile design for a better, easier, and faster web experience across all screens and devices. Aside from the fact that most of us are now browsing and searching on cell phones rather than desktops, Google’s mobile-first indexing is changing the game. This means that Google will crawl and index the mobile version of a website instead of the desktop version.
Content Delivery Networks (CDNs)
CDN is a geographically located server that hosts copies of your website’s resources to serve content based on the user’s location. CDN shortens the RTT (Round Trip Time) of your content and brings it closer to the geographic location of your website visitor.
When online users request certain content from your website, the content delivery networks look for the optimal side note that can meet the request. This means that the automatic selection of servers closest to the requesting user is the cheapest and has the highest capacity.
The Aberdeen Group conducted a study that found that a one second delay in page loading resulted in 11% fewer pageviews, 7% fewer conversions, and 16% less customer satisfaction. The results suggest that page load times have a direct impact on sales, search engine optimization, and the overall customer experience.
The fact that many customers say they will never return to a slow website means that you should keep them happy by using the right website performance tools and taking the above into account. You’ll be amazed at the difference this makes for not just all website traffic, but all major website metrics.